Fixtures and POS

Realistic fixture can be created in Space Planning and point of sale signage elements may be added. Some fixture elements can even be created in a 3D package and used in Space Planning.

Visuals produced in this manner can be easily changed; stock moved about on shelves, signage and colours swapped etc. The whole model can be rotated in Space Planning to see different aspects.

Using these techniques enables cheap creation of a series of visual choices which may be presented when selling in an idea. For example; a client required several versions of a cardboard shipper each containing different product contents to present to various retailers. JDH produced a series of A3 colour 3D representations for a fraction of the cost of equivalent art agency outputs.

Another example would be for experimentation with different signage elements along with new packaging on a product range – visual effect of colour and positioning choices can be easily seen.